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Join us for a special 90-minute live workshop with Maigen Thomas, author of Practical UX: A Hands-On Guide to Getting Industry-Recognized Experience. This session is designed for accessibility-focused designers who want to communicate the value of accessibility with confidence, improve real small-business websites, and build industry-recognized experience.
This free workshop is open to all Accessibility Book Club members.
Workshop Overview
Follow along as Maigen demonstrates how to find and fix common accessibility and usability issues without requiring a full redesign. Learn practical techniques you can use immediately, especially when speaking with non-technical small business owners who want better performance and higher conversion rates.
You will discover how accessibility evaluations translate into paid remediation and maintenance work, and how to position yourself effectively when offering accessibility-focused services.
What You Will Learn
- How to identify and fix common accessibility issues quickly
- How to communicate accessibility recommendations to non-technical business owners
- How small changes can directly improve conversion rates and customer experience
- How to use website evaluations to land UX and accessibility clients
- Real examples, scripts, and outreach strategies that work in the real world
Bonus for Live Attendees
Learn how to help small business owners claim up to $5,000 in federal tax credits for accessibility improvements you provide. This knowledge alone can help you close projects with confidence.
Agenda
Opening Remarks
Hosted by Crystal Scott, CPWA, Founder of the Accessibility Book Club
Featuring reflections from:
• Ricky Onsman, Co-Manager
• John Farrell, Co-Manager
Practical UX Workshop with Maigen Thomas
This workshop is fast-moving and value-packed, created specifically for accessibility-focused designers who want to effectively communicate with non-technical business owners and demonstrate the impact of accessibility work.
What Maigen Will Cover:
- How to quickly identify common accessibility issues without needing a full website rebuild
- Practical fixes you can implement immediately that improve user experience and conversion rates
- How to talk about accessibility with small business owners in a way that connects directly to their business goals
- ︎ How to use website evaluations to land clients for remediation and long-term maintenance work
- Real-world examples and scripts for communicating value and building trust
🎁 Bonus for Live Attendees
Learn how small business owners can claim up to $5,000 in tax credits for accessibility improvements you provide.
Use this knowledge to confidently pitch your services and close more projects.
Closing + Club News
2026 Book Club news and announcments to close us out for the year of 2025.
